Field Note · Aug 2026
What makes a town truly RV-friendly?
The five practical moves regional councils can make this year to attract longer-staying caravan visitors and lift main-street spend.
Regional Visitor Economy & RV Tourism Specialists
Helping regional Australia
thrive.
We help regional communities attract visitors, increase local spending and become Australia's most welcoming destinations for the grey nomad and caravan market.
800,000+
Registered caravans and campervans on Australian roads
$20B
Annual value of the Australian caravan & RV market
Year-round
Grey nomads visit regional areas every season
30+ years
WE BRING REAL-WORLD SALES, MARKETING AND CARAVANNING EXPERIENCE TO THE TABLE
Our purpose
We help regional Australia
capture its share.
Australia's caravan and RV market is worth billions of dollars each year, yet many regional communities fail to capture its full economic potential.
Argo Advisory & Consulting works with councils, tourism organisations and regional communities to develop practical strategies that attract visitors, encourage longer stays and increase local economic activity.
We combine sales and marketing expertise and real-world caravanning experience to deliver actionable outcomes — not reports that sit on shelves.
Why RV tourism
More than 800,000 caravans and campervans travel Australia every year.
Grey nomads and caravan travellers:
- 01Stay longer than many traditional tourists
- 02Spend significantly in local communities
- 03Visit regional areas year round
- 04Support local businesses and employment
- 05Contribute millions of dollars to local economies
The question is simple — is your community capturing its share of this opportunity?
Our services
Practical work, priced transparently.
02→
RV Friendly Town Scorecard
From $995
A rapid assessment of your community's readiness to attract and retain RV and caravan visitors.
03→
Grey Nomad Economic Opportunity Assessment
From $3,500
Understand the economic value your community could unlock by attracting more caravan and RV visitors.
04→
RV Tourism & Visitor Economy Strategy
From $7,500
A practical strategy designed specifically for regional councils and destination organisations.
05→
Executive Workshops & Advisory
From $2,500 / day
Facilitated workshops for councils, executives and tourism leaders on visitor economy growth.
Practical advice with real regional impact
From a regional visitor centre we've worked with.
The RV Friendly Town Scorecard is more than just an assessment; it's a practical guide to helping us better understand the needs of one of Australia's fastest-growing visitor markets.
At the Kununurra Visitor Centre, we're committed to continually improving the visitor experience, and the scorecard provides achievable, affordable recommendations that will help us ensure every RV traveller enjoys a warm Kimberley welcome and leaves with lasting memories of Kununurra.
Vivienne (Viv) McEvoy
Chief Executive Officer, Kununurra Visitor Centre
See how your town compares.
Explore the RV Friendly Town Checklist→Who we work with
Partners across regional Australia.
From local councils to state agencies, we work with the organisations shaping the future of the regional visitor economy.
- 01Regional Councils
- 02Tourism Organisations
- 03Economic Development Agencies
- 04Caravan & Holiday Parks
- 05Regional Communities
- 06Infrastructure Developers
- 07State Government Agencies
- 08Destination Marketing Bodies
Our approach
A method built for outcomes, not shelf-ware.
I
Discover
Understand your community, opportunities and challenges.
II
Assess
Analyse market potential and visitor experience.
III
Design
Develop practical strategies and investment priorities.
IV
Deliver
Provide implementation support and ongoing advisory services.
The vision
To become Australia's leading advisor on regional visitor economies and RV tourism — helping regional communities prosper by unlocking the economic potential of caravan and grey nomad travel.
David Williams GAICD MBA
Founder, Argo Advisory & Consulting
The Dispatch
Perspectives from the road.
The Dispatch
Monthly notes on regional visitor economies.
Written for councils, tourism leaders and operators. One considered piece a month on what's working across regional Australia.